Those were the words of Rob Hartnett, Founder and CEO of ‘Sport for Business' yesterday as he welcomed over 100 leaders in business and sport to the UCD Smurfit School.
The conference addressed the benefit's companies can reap as a result of supporting women's sport, and how it can be developed with the assistance of smart commercial partnerships.
The conference was well represented by Irish hockey, with internationals Nikki Evans, Shirley McCay and Nikki Symmons in attendance.
Symmons was part of a sports panel that included Malachy Logan, Sports Editor of the Irish Times, as well as from Sue Ronan and Gemma Crowley, managers of the Irish national soccer and rugby teams, 12 time All Ireland Medal winner Mary O'Connor and Maire Scully and Kelli O'Keefe from the world of sports marketing.
She is set to become the first female Irish athlete in any sport to achieve 200 international caps tomorrow when the Electric Ireland Senior Women's team take on Canada in UCD.
Symmons said of the event:
"I really enjoyed the day and was honoured to be asked to be part of the panel. It's so important that businesses realise the potential that female sport has to offer."
Hartnett was delighted to have Nikki on board and felt the day was a huge success:
"Women's sport is the next great opportunity for business to connect with those who are watching, following and getting involved in ever bigger numbers."
"We need role models and they don't come finer than Nikki who through dedication, determination and will has become one of Ireland's great sporting ambassadors. Good luck tomorrow on a very special day."
For more details of the event and the ‘Sport for Business' framework, click here.